Starlie for auto dealerships and repair shops

See who your customers trusted, and which jobs cause the trouble.

Starlie reads every review and tells you which advisor was named, what work the car came in for, and whether people felt they were dealt with straight.

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$29 a month per location, after fourteen free days. No card to start.

Two out of three bad reviews never get a reply, and the average business takes nearly three days to answer the ones it does. On a auto dealership or repair shop listing that is a complaint sitting at the top with nothing underneath it, being read by everyone deciding where to go tonight. Starlie has your answer written the day it lands.

68%
of negative reviews get no reply
2.7
days to answer, on average
63%
expect an answer within a week

Wiser Review, Google review statistics; BrightLocal Local Consumer Review Survey 2025, n=1,026.

One review, read the way Starlie reads it

The kind of review auto dealerships and repair shops get. Starlie worked out everything underneath it from those sentences and nothing else.

Carl W.
Google · Tuesday

I came in for a check engine light that two other shops had shrugged at. Devon called me back the same afternoon and explained everything before they touched the car. The brake pads were done the same day and it came in under what they quoted. I will only go here now.

Reply ready for you

What was named, and how

  • MentionedCheck Engine LightjobI came in for a check engine light that two other shops had shrugged at.
  • PraisedDevonadvisorNot on your list yetDevon called me back the same afternoon and explained everything before they touched the car.
  • PraisedBrake PadsjobThe brake pads were done the same day and it came in under what they quoted.

The reply waiting for you

Thanks for this, Carl. We put a lot of care into the Brake Pads, so that is worth hearing. Hope to see you again soon. — Dale

Written from what this customer actually named. You can send it, change it, or leave it.

Starlie learns your advisors and jobs

Every review names things. Starlie keeps a running count of what was said about each of your advisors and jobs, with the sentence it came from, and it refuses to turn a handful of opinions into a score.

Your advisors

Starlie will not summarise a advisor until eight customers have named them. A summary about a person gets read as a performance review, so it costs more.

Your jobs

Starlie will not summarise one until six people have mentioned it. Below that you get the quotes and the count, because a handful of opinions is not a score.

Service

Who customers named, what work they came in for, and what they said about being told the truth and called back. Praise that names someone is kept as a shoutout. A complaint is never filed under anybody’s name. It is a screen in Starlie that only auto dealerships and repair shops get, next to the inbox, and it is built out of the same reviews — nothing on it was typed in by you.

Your team is safe here

Praise that names somebody is kept and shown to you. A complaint that names somebody is counted as a complaint about how a customer was treated, and the name is not stored with it. There is no file on anybody in Starlie.

What Starlie will not sit on until morning

The things that go wrong in auto dealerships and repair shops and cannot wait. Starlie knows these phrases and what to suggest when one turns up.

Somebody is telling the public they were misled about what the work would cost. In this trade that review does more damage than a bad repair.

Pull the estimate and the authorisation for that job before you answer anything. Call them today. Never discuss the figures in a public reply.

A customer says something went wrong with the car after it left you. If it is right, the car is still on the road.

Get hold of them tonight and get the car back in, towed if needed. Find the job and who signed it out before anyone replies online.

A paperwork or title problem stops somebody legally driving a car they paid for, and it runs on a clock they cannot control.

Find out today where that paperwork is and give them a date. Reply publicly only to say you are on it, with no detail about their documents.

A customer says their car came back damaged, driven, or with something missing. It is a trust problem, not a repair problem.

Check the cameras and the intake photos today and speak to whoever moved the car. Call them before replying online.

Three interruptions a week at most, and nothing before seven in the morning or after ten at night, unless it is the kind of thing you would want to be woken for.

What a reply from your shop must never say

Starlie reads its own reply back before you are allowed to approve it. These are the ones that only matter in your trade.

  • Never confirm what somebody was quoted or charged in a public reply. Settle figures on the phone.

  • Never repeat a customer's vehicle or document details in public.

  • Do not decide a warranty question in a public reply. It is quoted back as a promise.

  • Never name the advisor or technician in a public reply about a complaint.

  • Blaming the condition the car arrived in reads as an excuse to everyone who is not the owner.

Not quite your shop?

Starlie reads reviews the same way for every kind of local business. What changes is what it pulls out of the sentences, and what it will wake you for.

Start with the reviews you already have

Connect one listing and Starlie reads back through it before you decide anything, so you can see which of your advisors and jobs customers have been naming all along. $29 a month for a location, everything included. Fourteen days free, no card to start, and Starlie posts nothing until you say it can.

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